Entered on November 26, 2010 by admin No Comments.

Does your business need a website?

If you have a business, you know that the most important thing is how customers can find you. You can’t sell anything if no one knows you exist. If you have advertised before, you know that advertising costs money and it is hard to measure your return on investment.

The idea of a website is to make your advertising dollars work harder. You can extend your business reach by letting your prospects know you have a website. You can include your website address on:

  • your namecard
  • flyers and brochures
  • newspaper advertisements
  • on your signboard and banners

Your website becomes an additional marketing channel. If your customers like what they see, you make it easy for them to find you. Put your sales information on your website:

  • Your products and services
  • Your promotions
  • Information about your company
  • A Google map of your location
  • Your contact numbers
  • Comments from your customers

A website builds TRUST. It builds your brand. It tells people that you are a legitimate business, and that you move with the times. A website is your virtual on-line shop and advertising channel. It helps you sell your products and services 24/7, and the costs are very low.

Why your business should have a website:

  • Upwards of 70% of people will search for the product or service they want on the internet before they visit their local store.
  • Most business have a niche or a target market. A website allows you to zoom in on that target market.
  • An optimized website gets you free traffic 24/7, for a lot less than print advertisement.

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